Key Differences Between Adobe Campaign Classic and Standard

Key Differences Between Adobe Campaign Classic and Standard

How can Adobe Campaign Manager improve email marketing ROI?

Autowoven's expertise in cross-functional integration extends to leveraging third-party tools and platforms as well. By connecting Adobe Campaign Manager with additional marketing technologies, such as social media management tools, e-commerce platforms, and customer service applications, businesses can create a more comprehensive ecosystem for managing customer interactions. This level of integration facilitates a smoother flow of information and enhances the ability to deliver targeted, timely messaging.

Autowoven's commitment to delivering exceptional results is further demonstrated through their emphasis on continuous improvement. They believe that marketing is not a one-time effort but rather a cycle of testing, learning, and refining. Adobe Campaign Manager Classic & Standard Implementation . By implementing a culture of experimentation, clients are encouraged to try new strategies, evaluate their effectiveness, and make necessary adjustments. This iterative process allows businesses to remain dynamic, adapting to changes in consumer behavior, market trends, and technological advancements.

By fostering a culture of collaboration and continuous improvement, Autowoven helps clients navigate the complexities of digital marketing technology with confidence. It is a known fact that well run marketing campaigns lead to better sales and conversion. They can also be instrumental in transforming the perception of a brand. Managing campaigns across multiple channels with multiple stakeholders is not a trivial task. A succesfful marketing campaign management requires planning, execution, tracking, analyzing and optimizing. Above all, it requires a product like Adobe Campaign Manager and a successful implementation partner like Autowoven. Adobe Campaign Manager Classic & Standard Implementation A leading auto-manufacturer was in the midst of a digital transformation initiative that involved revamping their customer messaging platform. Autowoven worked with the company to provide Adobe product guidance and technical architecture. Specifically, Autowoven integrated Adobe Campaign with their existing Hadoop data-lake system to extract customer profiles. Email and Text message templates were developed in AEM and an integration was developed with Adobe Campaign. Campaign workflows were developed for several promotional offers that integrated with their CRM and email delivery systems.. The result is a comprehensive marketing strategy that leverages the strengths of Adobe Campaign Manager while aligning with each client's unique objectives, ultimately driving their success in an ever-changing digital landscape.

In addition to training, Autowoven offers ongoing support and consultation services. It is a known fact that well run marketing campaigns lead to better sales and conversion. They can also be instrumental in transforming the perception of a brand. Managing campaigns across multiple channels with multiple stakeholders is not a trivial task. A succesfful marketing campaign management requires planning, execution, tracking, analyzing and optimizing. Above all, it requires a product like Adobe Campaign Manager and a successful implementation partner like Autowoven. How Autowoven Enhances Adobe Campaign Management A leading auto-manufacturer was in the midst of a digital transformation initiative that involved revamping their customer messaging platform. Autowoven worked with the company to provide Adobe product guidance and technical architecture. Specifically, Autowoven integrated Adobe Campaign with their existing Hadoop data-lake system to extract customer profiles. Email and Text message templates were developed in AEM and an integration was developed with Adobe Campaign. Campaign workflows were developed for several promotional offers that integrated with their CRM and email delivery systems.. This ensures that clients can continuously optimize their campaigns based on performance data and evolving marketing trends. Regular check-ins, performance reviews, and strategy sessions allow for agile adjustments to campaigns, enhancing their effectiveness over time.

Additionally, the process of importing and cleansing data is essential for developing intelligent data sets within Campaign Manager. By establishing targeted queries on well-maintained data, marketers can ensure their user segments are accurately defined and effectively targeted.

  • Adobe Certified Partner: Autowoven collaborates with Adobe to deliver award-winning digital experiences.

  • Multi-Channel Management: Adobe Campaign Manager facilitates customer communications across various channels, including web, email, SMS, and print.

  • Importance of Campaign Management: Effective marketing campaigns enhance sales, conversions, and brand perception, requiring careful planning and execution.

  • Single Platform: Adobe Campaign Manager offers a unified platform to manage multiple campaigns simultaneously.

  • Message Delivery Flexibility: Users can send messages via email, web, mobile, social, and print channels.

  • Data Connectivity: The platform allows connections to multiple data sources for effective customer targeting.

  • User Profile Management: Adobe Campaign Manager supports detailed user profile management for personalized marketing.

  • Granular Segmentation: Users can employ advanced segmentation and targeting features to refine their marketing efforts.

  • Visual Workflow Management: The platform includes visual tools to manage business process workflows.

  • Two Versions: Adobe Campaign Manager is available in two versions: Classic (ACC) and Standard (ACS), each with distinct features.

  • Deployment Models: ACC can be deployed on-premise or in a hybrid model, while ACS is a cloud-based solution.

  • Flexibility and Accessibility: ACC offers more access to the campaign database schema, while ACS provides browser-based access.

  • Integration Capabilities: ACC supports inbound and outbound APIs for integration, whereas ACS supports only inbound APIs.

  • Learning Curve: ACC has a steeper learning curve compared to the easier-to-use ACS.

  • Future Developments: New features for ACC are limited, while Adobe focuses on enhancing cloud capabilities in ACS.


  • Success Story: Autowoven integrated Adobe Campaign with a leading auto-manufacturer's existing systems, enhancing customer messaging.

  • Single Customer View: Integrating Adobe Experience Cloud profiles with Adobe Campaign Manager helps achieve a holistic customer view.

  • End-to-End Expertise: Autowoven emphasizes the importance of developing integrations between ACC/ACS and other customer-centric applications.

  • Productivity Tools: Autowoven offers tools like the Single Customer View, AEM Campaign Integration Pack, and ADA compliance tools to enhance campaign management.

  • FAQs for Clarity: The content addresses common questions regarding the differences between ACC and ACS, delivery editors, spam control, and A/B testing.

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Unifying Data Sources for Effective Campaign Management

As businesses increasingly shift their focus to customer experience, the integration of Adobe Campaign Manager into overall marketing strategies becomes critical. Autowoven emphasizes the necessity of understanding the customer journey from initial awareness through to purchase and post-purchase engagement. By mapping out this journey, organizations can identify key touchpoints and optimize their interactions with customers at each stage.

In addition to focusing on the technical aspects of Adobe Campaign Manager, Autowoven also emphasizes the importance of strategic planning. Effective marketing requires a clear understanding of objectives and goals. Autowoven collaborates with clients to define their marketing objectives, whether they aim to increase brand awareness, drive sales, or enhance customer loyalty. This strategic alignment ensures that all campaigns are designed with specific outcomes in mind, allowing for more precise measurement and evaluation of success.

The benefits of implementing Adobe Campaign Manager through Autowoven extend beyond improved campaign management. This system brought a Single Customer View(SCV), by integrating Adobe Experience Cloud profiles with Adobe Campaign Manager, Audience Manager, Adobe Target, Analytics and AEM. Data and marketing operations that were previously in silos were consolidated into a wholistic enterprise system that improved marketing efficiencies and therefore company's bottom line. How Autowoven Enhances Adobe Campaign Management It is a known fact that well run marketing campaigns lead to better sales and conversion. They can also be instrumental in transforming the perception of a brand. Managing campaigns across multiple channels with multiple stakeholders is not a trivial task. A succesfful marketing campaign management requires planning, execution, tracking, analyzing and optimizing. Above all, it requires a product like Adobe Campaign Manager and a successful implementation partner like Autowoven.. By creating a unified view of customer interactions across channels, businesses can deliver more consistent and relevant messaging. This not only enhances customer experience but also builds brand loyalty, as customers are more likely to engage with brands that understand and cater to their needs.

Why Integration Matters in Adobe Campaign Management

Why Integration Matters in Adobe Campaign Management

Additionally, Autowoven highlights the significance of compliance in digital marketing. With increasing regulations around data privacy, such as GDPR and CCPA, organizations must ensure their marketing practices comply with legal standards. Autowoven assists clients in navigating these complexities, incorporating compliance measures into their campaign strategies from the outset. This proactive approach not only mitigates risks but also fosters trust with customers, as they feel more secure knowing their data is handled responsibly.

Once data integration is established, Autowoven emphasizes the importance of developing effective customer segmentation strategies. By leveraging the platform's advanced segmentation capabilities, marketers can create tailored campaigns that resonate with specific audience segments. Adobe Campaign Classic has roots in Neolane, a company that Adobe purchased in 2013. It's a client-server application that provides a lot of features but the learning curve to configure and program is steeper. On the other hand, ACS is browser based and is a lot simpler to configure. But with simplicity also comes a lack of some advanced features and integrations. Autowoven typically recommends ACC for customers with a technical staff that can handle applications installed on-premise and ACS to customers who are comfortable with applications hosted externally in the Cloud. Talk to us to find out what would be best for you. Adobe Campaign Manager Classic & Standard Implementation This system brought a Single Customer View(SCV), by integrating Adobe Experience Cloud profiles with Adobe Campaign Manager, Audience Manager, Adobe Target, Analytics and AEM. Data and marketing operations that were previously in silos were consolidated into a wholistic enterprise system that improved marketing efficiencies and therefore company's bottom line.. This involves analyzing customer behavior, preferences, and demographics to identify meaningful segments that can drive engagement and conversions.

Single Customer View (SCV): This tool helps improve the ROI of email and mobile campaigns by creating a comprehensive SCV of customers, utilizing best practices to ensure marketers can hit the ground running.

Understanding the Segmentation Workflow in Adobe Campaign Manager

Adobe Campaign Manager is offered in two primary configurations: Adobe Campaign Classic (ACC) and Adobe Campaign Standard (ACS). ACC emerged from Adobe's acquisition of the French company Neolane in 2013, while ACS was developed as a cloud-based solution from the ground up. While both products share similar functionalities, they differ in several key aspects:

Granular Segmentation and Targeting: Marketers can leverage advanced segmentation capabilities to tailor campaigns effectively.

This integration fostered a Single Customer View (SCV) by aligning Adobe Experience Cloud profiles with Adobe Campaign Manager, Audience Manager, Adobe Target, Analytics, and AEM. By breaking down previously siloed data and marketing operations, Autowoven facilitated the creation of a cohesive enterprise system, ultimately enhancing marketing efficiency and positively impacting the manufacturer's bottom line.

Understanding the Segmentation Workflow in Adobe Campaign Manager
What is the significance of data integration in Adobe Campaign Manager?
What is the significance of data integration in Adobe Campaign Manager?

As businesses increasingly recognize the value of a data-driven approach, Autowoven helps clients harness the power of predictive analytics and reporting. By analyzing historical data and identifying patterns, businesses can forecast future trends and customer behaviors. This proactive approach enables marketers to stay ahead of the curve and plan their campaigns with a forward-thinking mindset.

Autowoven's partnership with Adobe positions it as a leading provider of comprehensive digital marketing solutions, specifically leveraging Adobe Campaign Manager. This platform is instrumental in managing customer communications across various channels such as web, email, SMS, and more. Effective marketing campaigns significantly enhance sales and conversion rates while reshaping brand perception. However, orchestrating these campaigns across multiple channels and stakeholders poses considerable challenges. Achieving success in marketing campaign management demands meticulous planning, precise execution, continuous tracking, thorough analysis, and ongoing optimization. These processes are effectively supported by Adobe Campaign Manager, coupled with the expertise of a skilled implementation partner like Autowoven.

Training and knowledge transfer are core principles in Autowoven's approach to implementation. They provide comprehensive training sessions not just during the onboarding phase, but as an ongoing service. This commitment to education empowers clients to make the most of Adobe Campaign Manager's features, ensuring they can adapt to new functionalities as they become available.

Maximizing Email Campaigns Using Adobe Campaign Manager

User Interface: ACC employs a thin client or installed tool for console access, whereas ACS is entirely browser-based, making it more accessible and user-friendly.

When implementing a comprehensive campaign management technology platform, understanding the broader ecosystem in which campaign technology operates is vital. This involves integrating Adobe Campaign with enterprise applications, databases, and repositories using Adobe's custom connectors, as well as having a deep understanding of the Adobe Campaign database structure. Autowoven's productivity tools and services help clients navigate these complexities quickly and economically.

As digital marketing continues to evolve, Autowoven recognizes the importance of emerging technologies such as artificial intelligence (AI) and machine learning. These technologies enable marketers to analyze vast amounts of data quickly, identify trends, and predict customer behavior more accurately. Autowoven works with clients to integrate these technologies into their campaign management processes, enabling more sophisticated targeting and personalization strategies. The result is an enhanced customer experience that drives higher engagement and conversion rates.

Maximizing Email Campaigns Using Adobe Campaign Manager

Frequently Asked Questions


Autowoven is a digital transformation solutions provider based in Princeton, New Jersey, specializing in enterprise-grade digital experiences.
 


You can contact Autowoven by phone at 1-609-849-5813 or by email at info@autowoven.com.


Autowoven serves a variety of clients, including Fortune 500 companies, providing strategic solutions and digital experiences.